Retail Ambience

Shoppers benefit from optimistic aspirations, enthusiasm for new style, and the energy to find the perfect buys.
Resource
How Important is Atmosphere to the Perfect Meal?
John Wiley & Sons, Ltd.
2014 July
The research that has been published to date unequivocally demonstrates that the atmosphere in a restaurant, or wherever else we choose to eat, really does have a dramatic effect on our perception of food and drink. It can profoundly influence our food behaviours and can even influence how much we end up eating.
In the absence of background music or when the tempo of such music is fast, those with high math anxiety exhibited a heightened avoidance of choices requiring price computations.
Resource
The Effects of Music on Atmosphere in a Bank and a Bar
Journal of Applied Social Psychology
2000 July
This study found a positive correlation between ratings of the listening environment and ratings of the music.
Resource
The Effect of Music on Atmosphere and Purchase Intentions in a Cafeteria
Journal of Applied Social Psychology
1998 December
An exploration of the commercial effects of music choice on sales.