Amusement Ambience

The art of amusement continues to advance with each generation of entertainment technology, and theme park designers enjoy an ever-expanding palette from which to craft the ultimate experience.

From roller coasters to soda fountains, machines make a lot of noise. Research has proven that ambient music alleviates the commercial risk of putting the crowd in a bad mood.

The traditional approach to music is a playlist of songs, well-curated at best. Now, technology affords us a tremendous new opportunity for ambient music to mitigate attrition and drive commerce. This is Ambience.

What is lacking in the traditional approach? Simply, a song playing in the background is no match for the level of immersion expected by the modern audience. Now that anyone can enjoy sensory overload from the comfort of their couch, there exists a need to create an entirely new world.

Ambience is a giant leap forward in the art of ambient music. The ordinary is completely transformed by a perfect blend of familiarity and surprise. Ambience is not only dynamic across time, it can be designed to evolve seamlessly as visitors move from place to place.

Beyond merely hiding the noise, Ambience has the potential to establish and enrich the park theme, suspend boredom and agitation, build suspense and excitement, and benefit each group of visitors to maintain a positive state of mind while waiting in line at refreshments or rides.

In an amusement park, Aircraft™ is heard but not listened to, musically guaranteed to promote joy, interest, and romance.

Scientific research and development of optimal soundscapes will accelerate success.

In the absence of background music or when the tempo of such music is fast, those with high math anxiety exhibited a heightened avoidance of choices requiring price computations.
Resource
Type of Musical Soundtrack Affects Behavior in Gambling
Journal of Behavioral Addictions
2014 June
Corroboration and elaboration on existing findings concerning gambling and music through a laboratory based experiment.
The present study examined whether the valence of perceived emotions would differentially influence EEG power spectra and heart rate (HR).
Resource
The Effect of Music on Atmosphere and Purchase Intentions in a Cafeteria
Journal of Applied Social Psychology
1998 December
An exploration of the commercial effects of music choice on sales.