Festival Ambience

Fill the down-time between shows, and in the common spaces between stages at a festival.

Scientific research and development of optimal soundscapes will accelerate success.

In the absence of background music or when the tempo of such music is fast, those with high math anxiety exhibited a heightened avoidance of choices requiring price computations.
Resource
Type of Musical Soundtrack Affects Behavior in Gambling
Journal of Behavioral Addictions
2014 June
Corroboration and elaboration on existing findings concerning gambling and music through a laboratory based experiment.
The present study examined whether the valence of perceived emotions would differentially influence EEG power spectra and heart rate (HR).
Resource
The Effect of Music on Atmosphere and Purchase Intentions in a Cafeteria
Journal of Applied Social Psychology
1998 December
An exploration of the commercial effects of music choice on sales.