Shoppers benefit from optimistic aspirations, enthusiasm for new style, and the energy to find the perfect buys.
Scientific research and development of optimal soundscapes will accelerate success.
The research that has been published to date unequivocally demonstrates that the atmosphere in a restaurant, or wherever else we choose to eat, really does have a dramatic effect on our perception of food and drink. It can profoundly influence our food behaviours and can even influence how much we end up eating.
In the absence of background music or when the tempo of such music is fast, those with high math anxiety exhibited a heightened avoidance of choices requiring price computations.
This study found a positive correlation between ratings of the listening environment and ratings of the music.
An exploration of the commercial effects of music choice on sales.