Resource

How Important is Atmosphere to the Perfect Meal?

John Wiley & Sons, Ltd. Charles Spence Betina Piqueras-Fiszman

The research that has been published to date unequivocally demonstrates that the atmosphere in a restaurant, or wherever else we choose to eat, really does have a dramatic effect on our perception of food and drink. It can profoundly influence our food behaviours and can even influence how much we end up eating.

Link

http://onlinelibrary.wiley.com/doi/10.1002/9781118491003.ch9/summary

Publication

John Wiley & Sons, Ltd.

Abstract

Have you ever wondered whether the atmosphere of a restaurant can influence the taste of the food that you eat? The music, the lighting, the aroma/fragrance and even the temperature all contribute to establishing the feel of a restaurant. However, while many people intuitively believe that the environment in which they eat has little direct influence on their perception of the food, the evidence reviewed in this chapter shows unequivocally that this is not the case. Here we review the large body of empirical research into how the atmosphere and context affect the overall dining experience, not to mention the taste and flavour of the food itself. We will look at those studies that have investigated what impact the visual, the auditory, the olfactory and even the tactile aspects of the environment have on the experience of dining. We will review both laboratory-based research and real-world studies of the effects of the multisensory atmospherics on people’s food and drink-related behaviours, investigating whether there are certain obesogenic environments that result in us eating more. The research that has been published to date unequivocally demonstrates that the atmosphere in a restaurant, or wherever else we choose to eat, really does have a dramatic effect on our perception of food and drink. It can profoundly influence our food behaviours and can even influence how much we end up eating.

Please Note

Ambience™ is in no way affiliated with this publication. The above resource is referenced here on our site, because we read it, and are interested in its findings. Please share your own thoughts on the subject.

In the absence of background music or when the tempo of such music is fast, those with high math anxiety exhibited a heightened avoidance of choices requiring price computations.
Resource
The Effect of Music-Induced Mood on Aggressive Affect, Cognition, and Behavior
Journal of Applied Social Psychology
2012 February
The more positive the music-induced mood, the less anger was experienced and aggressive behavior was shown after provocation.
Resource
Hold Music’s Complex Science
Newsweek
2009 August
Exploration of the complex science of harmonic soporifics in telephone hold music.
Resource
The Effects of Music on Atmosphere in a Bank and a Bar
Journal of Applied Social Psychology
2000 July
This study found a positive correlation between ratings of the listening environment and ratings of the music.
Resource
The Effect of Music on Atmosphere and Purchase Intentions in a Cafeteria
Journal of Applied Social Psychology
1998 December
An exploration of the commercial effects of music choice on sales.